Pixel 1184…2290
App for Shopify In Shopify review
A Meta pixel for every Shopify Market.
Meta’s own app sends all your Markets to one pixel. AFS Multi Pixel gives each Market its own, so each Market’s ads learn from its own shoppers. From the browser and the Conversions API, counted once.
Coming soon See how it works
$19.99/month or $199.90/year · Billed by Shopify · App in English
Your Shopify store Shoppers in 4 Markets
Live - US ViewContent Linen shirt
- UK AddToCart Rain jacket
- DE PageView Canvas tote
- US Purchase Wool beanie
- AU ViewContent Rain jacket
Pixel 7741…0412
Pixel 5520…8907
Pixel 3307…6619
The problem
One pixel for every Market. Every Market’s ads learn from the mix.
Meta’s Facebook & Instagram app sends every Market’s views, carts and purchases to a single pixel. Your UK ads then optimise on American, German and Australian shoppers too, and neither Shopify nor Meta’s app has a setting to split them.
- US United States
- UK United Kingdom
- DE Germany
- AU Australia
Pixel 1184…2290 Meta’s Facebook & Instagram app
- US Pixel 1184…2290
- UK Pixel 7741…0412
- DE Pixel 5520…8907
- AU Pixel 3307…6619
What the UK ads learn from Illustration
Events from all four Markets, mixed together. Only shoppers in the UK. Meta’s Facebook & Instagram app AFS Multi Pixel
Every Market’s ads learn from mixed events
Views, carts and purchases from all your countries land in one pool. Each Market’s ads optimise on that mix instead of on their own shoppers.
What sells in one Market can steer another
A product that sells well in the US can shape what your ads show in the UK, where other products may sell.
A pixel per Market keeps them apart
With its own pixel, each Market’s ads, audiences and reports are built only on that Market’s shoppers.
How it works
Set up once. Every event finds its Market.
- 01
Switch on the app embed
One toggle in your theme editor. It tells the app which Market each shopper is in.
- 02
Give each Market a pixel
Paste the pixel ID and a Conversions API token. The app checks them with Meta before it sends anything.
- 03
Events go to the right pixel
PageView to Purchase, from the browser and the server, with one event ID so Meta keeps one.
Features
Built for one job: the right pixel, every time.
Per-Market routing is the product
Not a top-tier extra. Every Market gets its own pixel, and Markets can share one if you want. A Market without a pixel sends nothing, so no event lands in the wrong place.
Browser + Conversions API, counted once
Both copies of each event go to the same Market Pixel with one event ID, so Meta keeps one.
Same event shape as Meta’s app
Product IDs and content type match Meta’s Facebook & Instagram app, so your catalogs and ads keep matching.
Consent first
Events go out only with the shopper’s marketing consent, from your store’s own cookie banner.
Meta’s answer for every event
The event log shows what was sent, from where, and what Meta replied. Find any purchase by its order number.
A token problem doesn’t lose events
If Meta rejects a Market’s token, its server events wait. Replace the token within 7 days and they’re sent.
Better together
AdFeedStudio App + AFS Multi Pixel: Meta ads built for each Market.
AdFeedStudio App gives every Market its own catalog, with a branded ad image for every product. AFS Multi Pixel gives that Market its own pixel. Each Market’s ads then learn from that Market’s shoppers alone.
A catalog per Market is on AdFeedStudio App’s Scale and Enterprise plans.
US United States
Catalog · AdFeedStudio App 
Pixel · AFS Multi Pixel Pixel 1184…2290 Only shoppers in the United States What this Market’s ads learn from Example
- T-shirts
- Sneakers
- Rain jackets
UK United Kingdom
Catalog · AdFeedStudio App 
Pixel · AFS Multi Pixel Pixel 7741…0412 Only shoppers in the United Kingdom What this Market’s ads learn from Example
- Rain jackets
- Knitwear
- T-shirts
Example: T-shirts are your best seller in the US, rain jackets in the UK. With one shared pixel, both Markets’ ads learn from the same mix of views, carts and purchases. With a pixel per Market, the UK pixel sees only UK shoppers, so your UK ads learn from what sells in the UK.
- Ads that stand out
Branded ad images with price, discount and logo, for every product.
AdFeedStudio App - A catalog per Market
Each Market’s catalog has its own prices, currency and language, and its own feed.
AdFeedStudio App - A pixel per Market
Each Market’s ads learn from its own views, carts and purchases.
AFS Multi Pixel
Pricing
One plan. Every Market, every feature.
No tiers and no add-ons. Route as many Markets as you sell in, with the Conversions API and the event log included.
AFS Multi Pixel $19.99 /month
$199.90 /year
Billed by Shopify in USD · Cancel anytime
- A Meta pixel for each Shopify Market, or one shared by several
- Browser and Conversions API events, counted once
- The same event shape as Meta’s Facebook & Instagram app
- Events only with the shopper’s marketing consent
- Event log with Meta’s answer for every event
- Server events kept for 7 days if a token stops working
Coming soon
Charged on your Shopify invoice, monthly or yearly. Cancel from your Shopify admin and billing stops.
Can I keep Meta’s Facebook & Instagram app installed?
Yes. Just don’t point both apps at the same pixel, or Meta counts those events twice. Give the Markets you route with AFS Multi Pixel their own pixels.
Can several Markets share one pixel?
Yes. Each Market gets one pixel or none, and you can give the same pixel to as many Markets as you like.
What happens to a Market without a pixel?
Nothing is sent for its shoppers. There’s no fallback pixel, so no Market’s events end up in another Market’s pixel.
Do I need an AdFeed Studio account?
No. AFS Multi Pixel is a standalone app. It pairs well with AdFeedStudio App, but neither needs the other.
Do I need the Conversions API?
Each Market needs a pixel ID and a Conversions API token, and the app checks both with Meta before it sends anything. You make the token in Events Manager, under the pixel’s settings.
Does it work with headless or Hydrogen stores?
No. It works with Shopify’s Online Store and its checkout.
Is it GDPR-safe?
Events are sent only with the shopper’s marketing consent, from your store’s own cookie banner. Contact details are hashed before they’re stored, event data is deleted after 30 days, and Meta is the only party we send data to. See the privacy policy.
What does it cost?
$19.99 a month, or $199.90 a year (two months free), for one plan with every feature. Billed by Shopify; cancel anytime from your Shopify admin.
What language is the app in?
English.
Give every Market its own pixel.
AFS Multi Pixel is in Shopify review. The install button goes live here as soon as it’s approved.
Coming soon $19.99/month or $199.90/year · Billed by Shopify · Cancel anytime · App in EnglishAFS Multi Pixel · Legal